Agency overview

Outcome

Increased innovation, investment and trade in Australia, and by Australians overseas, through the administration of the registrable intellectual property rights system, promoting public awareness and industry engagement, and advising government.

Purpose

Enabling Australians to benefit from great ideas by providing a world-leading IP system.

Strategic Objectives

1. Impact

1.1 Increase trust and confidence by maintaining a high-quality, customer-centric, efficient IP rights system.

• We strive to maintain a world-leading, high-quality IP system that instils trust and confidence.
• We continually improve our processes to reduce costs and regulatory burden for our customers to make it easy for them to use our services.

1.2 Increase awareness of the IP system.

• We produce high-quality, accessible and dynamic public education and engagement resources and initiatives to make it easy for individuals and small business owners to access and understand how IP rights can benefit them.

1.3 Increase our reputation, influence and contribution to the IP eco-system.

• We are a valued steward of the Australian IP system, known for our strong domestic and international relationships, and our focus on data driven decision making.
• We continue to collaborate across the government to provide advice, support growth, and ensure fit-for-purpose trade agreements.
• We influence international IP frameworks and global trading partners to create consistency and confidence for Australians entering international markets and for international exporters who bring innovative products and services to Australian consumers.

2. Customer

2.1 Increase customer experience excellence in the delivery of IP rights services.

• We help our customers understand how to submit compelling applications and provide them with transparent and considered responses on examination outcomes.
• We provide innovative, seamless and convenient services through channels that are efficient, accessible, secure and meet the diverse needs of our customers.

2.2 Increase access to and benefits from IP rights ownership.

• We make it easy to access IP rights through high-quality digital services and the registration of qualified and ethical IP attorneys.
• Our robust IP rights system supports owners to trade with confidence in domestic and international markets.

3.1 Create and continually improve capabilities that meet the current and future needs of the IP rights system.

• We understand the capabilities required to maintain a high-quality IP system and to meet evolving customers’ and stakeholders’ needs through genuine engagement and consultation.
• We create value for our customers and stakeholders by investing in and leveraging the capabilities of our people, culture, technology, data, processes and policies.

3.2 Build a workplace culture that is customer centric, empowered, inclusive and risk-engaging.

• Our organisational culture and staff experience empowers us to reduce threats and seize opportunities by providing the right tools and support, promoting a sense of belonging, and encouraging us to engage with risk.

4. Innovation

4.1 Increase innovation and adaptiveness in our stewardship of the IP rights system.

• We promote and celebrate innovation and we are willing to try, fail fast and apply the learnings.
• We integrate innovative practices through our leadership, training and everyday work and look for opportunities to innovate through small and large changes.

4.2 Create innovative contemporary digital and data driven customer services and staff experiences.

• We provide excellent customer and staff experiences through contemporary digital solutions and by using emerging technologies that automate and elevate our services.
• We use data insights to drive continuous improvement in decision-making and service delivery.

Key activities

Significant initiatives

• Deliver evidence-based improvements to IP right systems and legislation, including the protection and awareness of Indigenous Knowledge.
• Continue to implement the 4 priorities of the APS Reform agenda through our People Strategy 2024–27 to ensure we have the workforce culture, capability and capacity to deliver our purpose.
• Deliver agreed reforms to the regulated attorney profession on behalf of the Australian and New Zealand governments.
• Invest in our IT systems and infrastructure to ensure continued improvements to our information and data security, customer and staff experience, and the delivery of effective and efficient IP rights.