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Choose a kind of trade mark
This initial automated check and trade mark application is for Australia only.
Word or phrase trade mark
Protects numbers, letters, words or phrases in plain text.
Offers broad protection of the textual content, regardless of the styling or font used. If the stylistic appearance is important, consider a logo trade mark.
Logo trade mark
Protects a logo, which may just be a picture, or include stylised text/words.
Offers protection for the visual appearance of the logo, including styling text. The logo can have words, but the words won’t be protected separately as plain text.
To maximise protection, many businesses register both a:
- word or phrase trade mark
- logo trade mark.
Other mark types (for example: sound, scent and motion), are available through the standard application service.
This check only applies for applications in Australia. Learn more about searching for IP overseas.